How to Grow Your Small Business

Almost every business owner wants to see his/her business grow. If you are thinking about the future of your business you probably have more questions than answers. But making sure you ask the right questions in every area of your business should lead you towards solutions that can move your business forward positively.

These are all serious questions, which need addressing on a regular basis if your business is to continue on a pathway to success.

Once you have survived the start-up phase of your business, you may be wondering how to take the next step and grow your business beyond its current status.

Choosing the right way to grow and the right strategy to grow through will depend on the type of business you own, your available resources, and how much money, time and sweat equity you're willing to invest all over again. If you're ready to grow, we're ready to help.

Step 1

Decide if you really want to be bigger

Making a decision on growth is a huge decision. So, coming to a conclusion should be based on factors such as what you want the growth to accomplish, whether you will still have the control you want, if the growth will still allow you to deliver the service and quality that you built your business on? What are your goals? For me, at least at this stage, my goals revolve around making a decent income, to be in a reasonable semblance of control of my own destiny, and to work from home to at least be near my family as I pull long hours.

Talk to your peers: Talking with folks in the same position as you, or folks that have been in the same position, is a great way to help you in the decision of growing or not growing. Often these people have been through exactly what you are going through, and as the saying goes, it's always better to learn from someone else's mistakes! Ask questions about why they chose to expand, why they went the way they did, and most of all, what they wouldn't do again.

Look at the positives and the negatives: While it is easy to say that if you expand, you'll make more money, have more power, etc., don't forget the negatives. With growth comes increased costs, more responsibility, more risk, and, like they aren't already long, longer hours. Hiring more people doesn't necessarily mean you'll have more time—in fact, the opposite is often true.

Could your growth hurt your business? Now there's a thought! And that's what weighs heavily on me. Could my growth actually hurt my business? As a service-based business, virtually all of my work has come from word of mouth … folks that are happy with the work I have done and spread it around. So, if they hire my company to do work for them, at this stage, they are hiring me. Will bringing on a new hire and growing hurt that? It may.

Step 2

Hiring new employees - and good ones at that

Well, you've made the decision. You've weighed the options and you are going to grow.

The first thing you have to deal with is getting help and hiring the right people. Hiring employees is a huge step that can radically change how you work and how you feel about your business—both in positive and negative ways. Friends and Family: As the saying goes … "Better the devil you know." Your family knows you the best. You know them. But can you work with them? What sort of working relationship will there be? Can you be their boss and a sibling/spouse/best friend at the same time, or can you separate it? One advantage to family is that they may be a bit more understanding when it comes to issues such as late pay, family situations, etc. Of course, this could also be a disadvantage (you may also be expected to "excuse" family emergencies). Also, it can be difficult to speak to "employees" as "employees" when they are also loved ones, and this can cause problems—both professionally and personally. You must set clear ground rules in advance and remind people that work is work and personal is personal. This is much easier said than done!

Full-time or part-time? 

Just what do you need to grow? Do you need a full-time sales person or will a part-timer do nicely? Figuring out where you need the most help is very important. The other thing to think about, aside from the cost of full-time vs. part-time (benefits, taxes, etc.) is if you want/need these people as employees or contractors.

Employee or contractor? 

The big difference between the two really gets down to things such as taxation and benefits and payroll, etc. With an employee, you have to factor all of those things into the mix. But, if your job is retail or requires that someone be at your location of business, then you likely don't have much of a choice.

Local or remote? 

One distinct advantage for a business such as mine, or one that uses technology a lot, is that location isn't as important as it was just a few years ago. I have worked with subcontractors on projects that were not only out of my time zone, but in other countries as well. I am working on one project for which the client is in California, US, I am in London and the person running the backbend systems is in France … cool! This arrangement is also good as the remote person most likely has his or her own equipment (a great expense savings), so you don't need to open an office to "store" the person (see, more money saved), and you can still have your own mental space to work in. It also allows you to find the best people—not just the best people in your area.

Step 3

Overhead and additional costs

With growth comes additional costs and overhead. Being one who is rather frugal with my expenses, I try to look at as many options as possible. Here are a few to add to the mix.

Office space. First off, if you don't need the space, for example, if your small business is purely on-line or you don't ever have walk-in customers, why rent or lease space? Do you have space in your home to set aside as a location to run your business? I'm talking about a separate space. One away from your family and one that you can write off on your taxes? So you need some space—what about a business center/business incubation center? These are popping up everywhere. Basically, you rent out a small office within the center, but with that comes a front desk person to answer and route calls, access to equipment that you don't have to buy (fax, copier, etc.), a "prestigious" address, and access to things such as conference rooms that you may not be able to afford otherwise. This is a great way to start! One other option could be to share office space with another company. This is a great way to offset costs, but if you go that route, make sure you set some ground rules, in writing, first. It's always better to cover your assets!

Equipment: Another killer of expansion is equipment costs. Rule #1 seems to be that leasing is the best way to go. It is better for your cash flow, you can write virtually the entire lease amount off on your taxes (depends on where you live, of course), and, when it comes to computer equipment and given the nature of the advancements in technology, you won't be stuck with a useless techno-dinosaur. Time: Yes, that's right, time. Remember that it will take a fair bit of time to get your growth level into a mode you are comfortable with. It will take time to hire and train the right person, to set up your bigger office and to get your equipment together. This is an important factor.

Step 4

Raising Capital

To grow beyond the start-up and initial growth phases, you will need capital to inject into your business. Now this, unfortunately, is easier said than done. Banks can be leery of entrepreneurial ventures and venture capital is not easy to obtain. But, although obtaining borrowed capital is difficult, it is by no means impossible.

Here are the main sources of funds:

Banks

Cultivate a good relationship with your banker. The more he or she understands your business and knows you, the more likely it is that your application will be approved. And this means more than just fronting up when you need money. Keep your banker informed of all significant developments in your business and routinely provide copies of your annual business plans.

Be prepared to demonstrate that your business is capable of generating cash flow and think about what collateral you have available to put up if necessary.

Venture Capital

In addition to a solid business plan and track record, venture capital providers want to see that you understand your customers and how your business is a good fit with their needs. So arm yourself with competitive intelligence and satisfied customers as references. Also, be prepared to show you have access to experienced management staff. These individuals need not be on your payroll but you should expect to show that you have a depth of experience and talent available to you at least in an advisory capacity.

Revenue Stream

Instead of selling equity to raise capital, consider selling part of the revenue of the business. In other words, investors advance loan capital and get repaid by way of a percentage of the sales of the business. This preserves your equity in the business and is attractive to investors because they receive an immediate cash return.

This method has the considerable advantage of avoiding securities laws (it is a loan rather than a sale of securities) but it is only viable for businesses with high margins and strong sales.

Direct Public Offering

If your business has a strong relationship with its constituents (employees, customers, vendors and community), consider selling stock via a direct public offering.

Here are 10 popular growth strategies that can be used with great effect.

• Open another location.
• 
  
• Offer your business as a franchise or business opportunity.
• 
  
• License your product.
• 
  
• Form an alliance.
• 
  
• Diversify.
• 
  
• Sell complementary products or services
• Teach adult education or other types of classes
• Import or export yours or others' products
• Become a paid speaker or columnist
• Target other markets.
• 
  
• Win a government contract.
• 
  
• Merge with or acquire another business.
• 
  
• Expand globally
• 
  
• Expand to the Internet.

Which ever growth strategy you choose, make sure you are ready, plan well and assess your options often.

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How to Grow an Established Business

This course is designed for entrepreneurs or managers seeking practical advice on how to grow an already established business.

By the end of the course, you will be able to indicate whether your business is ready for expansion, what are the possible growth strategies for your business and how you can develop a growth expansion plan.

You will acquire practical tips on how to analyze different business growth strategies, how to make decisions on which one to choose for your business and how to implement your decisions.

 

Not Sure How To Do Article Promotion? Follow These Suggestions!

TIP! If your website lets users post comments, make sure to utilize a “no follow” linking attribute. When users leave comments that are spam, web crawlers can be alerted that such links should not be followed.

You have decided to stretch your wings with some new marketing techniques and have been told that article marketing can add a new dimension to your business. Using this article and information from other sources, you can make some nice money with article marketing.

TIP! Design a logo all your own! You don’t have to be a big company to have a logo. The logo will show people who you are when they read, and this builds trust in your content.

Make your own original logo! Logo recognition is not just for major brands and corporations. Regular readers will become familiar with your logo and be inclined to visit when they see it on the Internet. A logo is great to use for all types of consumers, even when using article advertising.

TIP! When sending emails, make sure they are content rich. If you don’t, the receivers may see it as spam and they’ll never enjoy the articles you want them to read.

Be sure to have new and useful information in any email that you send out. If you don’t, the receivers may see it as spam and they’ll never enjoy the articles you want them to read. If you don’t put appropriate content in your emails, people will unsubscribe from your mailing list and you will lose potential and actual customers.

Title Tag

TIP! Always provide your readers with good info. The key to building long-term business relationships with your visitors and potential clients lies in providing them with valuable, informative content.

One essential tip to having success in Internet marketing is to properly complete a title tag on your website. It is imperative that you include keywords that relate to your site in your title tag. It should also describe your pages in a different manner than other sites do.

TIP! Do not be afraid to vary the writing styles you use. For instance, if the product you are marketing is of a technical nature, then put that information in the article.

Upload plenty of articles you have written. Consistently post your content to blogs. To boost your rank on a single keyword or phrase, you must submit many articles on that topic. If you’re posting in a popular niche, you’ll need at least 15 articles in the public network: 5 to directories and 10 to blog networks. Make at least 50 posts for a private blogging network to get a good rank.

TIP! Your title can make or break your article. Interesting, unique headlines are more likely to grab people’s attention than dull ones.

Article marketing is a good way to achieve a variety of business goals, including forging customer relationships and drawing visitors to your site. To get started, you will need to learn a couple of pointers, and reading this article is an excellent place to start.

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MVC JsonResults - How To Call Them With JQuery

If you've ever tried to send data from a webpage up to a server or wanted to call a serverside method from a web page, you've probably encountered JsonResult methods in MVC.
Working with JsonResults can be a little tricky on your first try, but once you've done it a few times, it's a piece of cake.
In this article I'm going to describe the process of calling a JsonResult method from javascript code (Using JQuery) and show you how you can work with the response you get back.

What is a JsonResult?

A JsonResult is an MVC controller method result type, which implements ActionResult.
It is used to return a JSON formatted response, other than that, it's very much like any other MVC ActionResult method.

In your controller, you will need to crate a method, which returns a JsonResult, and optionally accepts one or more parameters.
You will also need to decide if you want your method to respond to GET or POST requests (I'll show you how to implement this later on in the article).

Create the JsonResult Method:

Start by creating a public JsonResult as below in your controller.
In the sample below, you can see that I've called the method "DoStuffString", which accepts a single parameter named "mytext".
Also note that I've decorated it with the [HttpGet] attribute, this mean that this method will only ever respond to GET requests.

    [HttpGet]
    public JsonResult DoStuffString(string mytext)
    {
    return Json("You said " + mytext, JsonRequestBehavior.AllowGet);
    }

Perform the AJAX Call To The JsonResult Using JQuery (GET)

Now that we've got the JsonResult constructed we can write some javascript using JQuery to call it.
In the below code sample I've place all of the code within a $(document).ready(function(){}); block.  This is partially habit, but it also ensures that click even handler will register properly (i.e. only attach the the button after the button has been created).
Create a button with an id of "myButton1" and a text input field with an id of "myText".

    <script type="text/javascript">
        $(document).ready(function () {
            $("#myButton1").click(function () {
 
                var textToSend = $("#myText").val();
 
                var url = "/Home/DoStuffString?mytext=" + textToSend;
 
                $.ajax({
                    url: url,
                    async: true,
                    dataType: "json",
                    type: "GET",
                    success: function (data) {
                        alert("success " + data);
                    },
                    error: function (data) {
                        alert("error " + data);
                    },
                    complete: function () {
                        alert("complete");
                    }
                });
 
            });
        });
    </script>

$.ajax() Options:

• url:
  • The url variable is the address that your method will reside at.  In my example, I used the Home controller.
    If you look at the query string at the end of the url you will see "mytext", remember that this is the parameter name in the "DoStuffString()" JsonResult method, it's important that these match as it's what the MVC model binder will use to map the query string parameter to the ActionResult's parameter.
• async:
  • This means that the request will execute asynchronously, i.e. it wont lock up the browser while waiting for a response.
    This defaults to true, but I've included it incase yuo want to make it a synchronous request.
    Generally, you should always keep this set to true unless you have a good reason not to.
• dataType:
  • This is the data type you expect to recieve back as a response, we expect to recieve json back as we're calling a JsonResult method.
• type:
  • This is the Http verb that you intend to use to make the request with. (In this first example, we want to use a GET as that's what our JsonResult method will respond to).
• success, error and complete:
  • These 3 options are callbacks.
    success will fire when the request executes successfully.
    error will fire when the request fails for some reason.
    complete will always fire regardless of whether or not the request succeeded.  This callback is frequently used for cleanup of resources, such as perhaps removing a loading animation.

Results:

If you now open up your application, typing something into the textbox and press the button, you should recieve a successful response saying "success you said <insert your text here>", you will also get a "complete" alert.

Performing a POST Request

You've done a GET request, so now lets try the same thing again but with a POST.
The rules are a little different and requires a little more effort, but it's basically the same process.

Create a JsonResult Method:

    [HttpPost]
    public JsonResult DoStuffObject(Models.Person person)
    {
    return Json(person);
    }

This time create a JsonResult method called "DoStuffObject" and have accept a parameter of a Person object. We'll be populating this object's properties in javascript and the MVC model binder will it to the person parameter in the JsonResult.
Also note that I've decorated the method is [HttpPost], so this method will only ever respond to POST requests.
This method simply accepts the Person object as a parameter and returns it back to the calling code, nothing fancy going on here.

    public class Person
    {
        public string Forename { get; set; }
        public string LastName { get; set; }
        public int Age { get; set; }
    }

Perform the AJAX Call To The JsonResult Using JQuery (POST)

    <script type="text/javascript">
        $("#myButton2").click(function () {
 
            var person = {
                Forename: "john",
                LastName: "smith",
                Age: 99
            };
 
            var url = "/Home/DoStuffObject";
 
            $.ajax({
                url: url,
                async: true,
                data: JSON.stringify(person),
                contentType: 'application/json; charset=utf-8',
                dataType: "json",
                type: "POST",
                success: function (data) {
                    alert("success " +
                    "\n Forename = " + data.Forename
                    + "\n lastname = " + data.LastName
                    + "\n Age = " + data.Age);
                },
                error: function (data) {
                    alert("error " + data);
                },
                complete: function () {
                    alert("complete");
                }
            });
 
        });
    </script>

Create another input button with an id of "myButton2".
The first thing I've done is create a Json object in javascript and assigned it to a variable called "person".  Again, this is important that it matches the parameter name of the JsonResult method in your controller, as it's what helps the model binder to accurately match the input you're giving it to the parameters of the method.

If you look at the url, you'll notice that there is no query string after the method name, that's because we're now performing a POST operation, when peforming a POST operation data goes in the body of the request rather than the request string.

I've added another option to the $.ajax() request, "data".
Simply assign the person variable to this option, wrapping it with JSON.stringify() (This converts the JSON object into a string).
I've also used the contentType option, this is because the default is "application/x-www-form-urlencoded; charset=UTF-8", and since we're sending a JSON string, we need to change this to explicitly declare that we're sending JSON.

The type option has also been updated with "POST" to reflect that we're performing a POST request and not a GET like the previous example.

The content of the "success" callback function looks a little different from our previous example.
We're now treating the "data" variable in the callback parameter as a JSON object with multiple properties.  In our previous example it was still a JSON object, but there were not additional properties for us to access, just the text that you returned.
This time, we've got the forename, lastname and age to work with.
As you can see, to access these properties you just need to use the "data" variable, ".propertyName", and you'll be able to access the property.

Working With A Collection From A JsonResult

So far we've discussed how to handle responses back from the server when only a single item (With or without multiple properties) is returned, however, how can you handle a collection of items comming back?

Create another JsonResult method that returns a list of Person objects, (the original, plus a newly created one).

    [HttpPost]
    public JsonResult DoStuffObjectCollection(Models.Person person)
    {
        List<Models.Person> people = new List<Models.Person>();
        people.Add(person);
        people.Add(new Models.Person() {Forename="bob",LastName="smith",Age=98 });
 
        return Json(people);
    }

Now change the "success" callback function in the javascript to use the JQuery .each() function (The equivalent of a "for each" loop).
You'll now get an alert for each of the Person objects that is returned from the JsonResult.

    <script type="text/javascript">
        $("#myButton3").click(function () {
 
            var person = {
                Forename: "john",
                LastName: "smith",
                Age: 99
            };
 
            var url = "/Home/DoStuffObjectCollection";
 
            $.ajax({
                url: url,
                async: true,
                data: JSON.stringify(person),
                contentType: 'application/json; charset=utf-8',
                dataType: "json",
                type: "POST",
                success: function (data) {
 
                    $.each(data, function (key, value) {
                        alert("success " +
                        "\n Forename = " + value.Forename
                        + "\n lastname = " + value.LastName
                        + "\n Age = " + value.Age);
                    });
                },
                error: function (data) {
                    alert("error " + data);
                },
                complete: function () {
                    alert("complete");
                }
            });
        });
    </script>

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How To Encrypt Data In An ASP.NET Application

In this article I will discuss how to go about protecting data within an ASP.NET application which will encrypt the data to ensure that it can’t be read by anyone or anything that’s not supposed to see it.

What Data Should You Protect?

When you want to protect your Web.Config file, the answer is reasonably obvious, connection strings are most common, but you might also have other settings that you would want to keep safe.
However, what about data outside of the Web.Config files?
A common use is when you want to place a token of some kind in the html of a page, or perhaps a value you want to store in a cookie and check later.

Important:

Never expose anything in a cookie, on a page or anywhere public  that you truly need to keep secure.  Anything that’s encrypted can be decrypted if the attacker is determined enough.
Also, in a web farm scenario, you’ll have to ensure that all of the servers have the same machine key in the machine.config file, otherwise one server may encrypt something, but another server may be unable to decrypt it, as the encryption is based off of the MachineKey

How It Works:

In .Net 4.5 the process is very simple:

• Convert the data you want to protect into a byte array
• Pass the byte array to the MachineKey.Protect() method in the System.Web.Security; namespace.
• Your data is now protected.
• You may want to convert this into a string to pass around.
• To decrypt the data, simply pass the byte array representing the encrypted text to the MachineKey.Unprotect() method.

Implementation Example:

    //The data you want to encrypt
    string mySecretData = "This is a secret.";
 
    //An array of tokens which define what should be able to access this data
    string[] myPurposes = new string[] { "purpose1", "purpose2", "purpose3" };
 
    //Secret data is being converted to a byte array (Required for the Protect method)
    byte[] myOriginalByteArray = Encoding.ASCII.GetBytes(mySecretData);
 
 
    //byte array representation of the secret data is encrypted into a byte array
    byte[] myProtectedByteArray = MachineKey.Protect(myOriginalByteArray, myPurposes);
 
    //remove the decrypt the secret data into a byte array
    byte[] myUnProtectedByteArray = MachineKey.Unprotect(myProtectedByteArray, myPurposes);
 
    //Convert the protected and unprotected byte arrays to strings so you can see the difference
    string protectedText = Encoding.Default.GetString(myProtectedByteArray);
    string unprotectedText = Encoding.Default.GetString(myUnProtectedByteArray);

The mySecretData variable is the data that I’m going to protect.
The myPurposes variable is a string array containing 3 example strings representing the purposes that are intended for this data. representing the purposes that are intended for this data.

Once you encrypt something with a specified purpose, the data can only be decrypted when the exact same purposes are specified.
Although I’ve specified 3, it’s probably more common to have just one, but you can have as many as you like.
You could for example encrypt data for each user of your website, where the purpose could be their username.

Next you need to convert your data into a byte array and for that I use the Encoding.ASCII.GetBytes() method in the System.Text namespace.

Now comes the part where the encryption actually happens.
I’ve used MachineKey.Protect() passing in our secret data byte array and our string array of purposes which are intended to access this data.
This method outputs another byte array, but is encrypted, so anyone trying to convert that back into a string will get a bunch of gibberish.

To decrypt the data we just need to use the MachineKey.Unprotect() method, passing in the encrypted byte array as well as the string array of purposes.
The output of this method is the decrypted byte array, which we can then convert back into a string to examine it’s content, as long as no-one has tampered with it (Discussed in another article), the value will be the same as the original value you specified.

In my example, you can just compare the value of the protectedText and unprotectedText variables.

By default, the encryption algorithm is AES and can have a decryption key manually set to 32, 48 or 64 characters long (Longer is more secure), or it can be set to AutoGenerate which will automatically generate a the key for you.

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Learn programming using C#

The C# language is one that can be used for anything and that is literally anything - web developed (now even front-end using Blazor), mobile (using xamarin), windows desktop applications (WPF or windows forms) and even games or IoT projects. However, before you get into any of that, you need to get through the basics and this course will do just that.
Online Course Learn programming using C#

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Websockets, TCP and UDP in c#

This course will teach about three different types of data transfers - TCP, UDP, web sockets - which is actually TCP. This course is all about practical knowledge that you need to use these, code examples and assignments, no unnecessary theory.

Once you are done with this course, you will be able to build real-time applications, messaging applications, games and a lot more.

Online Course Websockets, TCP and UDP in c#

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C#-only Full stack web development

This course will get you started with modern web development - that is building the back-end and front-end using only C# programming language. That is now made possible because of Blazor and it has never been easier or more efficient to build such software. We will get started with some basics for Blazor and API development using .net core, then we will move on to some more advanced topics and merging the two together. Last, but certainly not least - will be an example of classroom quiz program, you see the whole thing in action and pick up some great tips and tricks in it.

Online Course C#-only Full stack web development

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Object Oriented Programming Fundamentals

You’ll learn all the major Object Oriented Programming concepts in simple language. The ideal student for this course is a beginner programmer who wants to quickly explore object oriented programming concepts before learning a new Object Oriented Programming like C++, Java, C#, or Python. Feel free to take a look through the course description and I look forward to see you inside.

Online Course Object Oriented Programming Fundamentals